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The social license : how to keep your organization legitimate

By: Morrison, John

1137370718 / 9781137370716
Laminated
658.408
03/09/2014
1 in stock Need More ?
England
23 cm 192 pages : map
Professional & Vocational  Learn More
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A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'.

Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.

BIC:

KJG Business ethics & social responsibility

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