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Innovation and strategy

Jayachandran, Satish(Edited by), Varadarajan, Rajan(Edited by)

Part of the REVIEW OF MARKETING RESEARCH series

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This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.

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Product Details

Publisher/Imprint Emerald

ISBN/Ean1787548287 / 9781787548282

FormateBook (Adobe Pdf)

Dewey658.83

Published29/06/2018

Book LanguageEnglish

Pages339 pages

Copy LimitsCopy: 10%; print: 10%

NotesDescription based on CIP data; resource not viewed.

BIC