This annual Award, promoted by the Financial Times and McKinsey & Company, now in its 17th year, aims to identify the book that provides the most compelling and enjoyable insight into modern business issues, including management, finance and economics.
The inside story of how Instagram took over the world. Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success. The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how.
- LoveReading4Schools Synopsis
The judges will give preference to those books whose insights and influence are most likely to stand the test of time. The winning author will receive an award of £30,000 and shortlisted authors will receive £10,000. Where a title has more than one author the prize money will be divided equally between the authors.
- Financial Times