Feed the Planet brings the impact of visual images, accompanied by clear explanations and accurate information, to one of humanity’s deepest needs, greatest pleasures, and most pressing challenges: Bringing nutritious and sustainably produced food to the Earth's growing population, in the face of destabilizing climate change. It’s the rare book that reveals how the world works, laying the groundwork for thinking about how our personal choices shape the future well-being of everyone. Do you know where your food comes from? To find out, photographer George Steinmetz spent a decade documenting food production in more than 36 countries on 6 continents, 24 US states, and 5 oceans.

In striking aerial images, he captures the massive scale of 21st-century agriculture that has sculpted 40 percent of the Earth’s surface. He takes us places that most of us never see, although our very lives depend on them.

- Browns Books Synopsis

Over previous years it has been largely funded by sponsors: Thwaites, Marston Brewery (who produced the ‘Wainwright Golden Beer’ brand), the Alfred Wainwright Estate and the Quarto Group. The publicity and promotional campaign for the prize is self-financed by promotional levies from publishers with shortlisted titles.

As of 2021, the prize is now sponsored by James Cropper PLC

The prize is project managed by Agile in association with The National Trust and with promotional support from; BBC Countryfile Live, The Outdoor Guide, The Wainwright Society and many others.