When Jeremiah plants a packet of sunflower seeds, the very last thing he expects is for the vines and leaves to grow overnight and burst through the ceiling of his apartment!As Jeremiah and his brother chase the magical plant up through the floors of their tower block home, they discover an array of curious neighbours who join in the adventure. But what could be waiting for them at the top of the building? And will Jeremiah find his voice to help the neighbours discover the true magic hidden within these sunflower seeds? A glorious celebration of the power of nature to bring communities together. 

- Browns Books Synopsis

Over previous years it has been largely funded by sponsors: Thwaites, Marston Brewery (who produced the ‘Wainwright Golden Beer’ brand), the Alfred Wainwright Estate and the Quarto Group. The publicity and promotional campaign for the prize is self-financed by promotional levies from publishers with shortlisted titles.

As of 2021, the prize is now sponsored by James Cropper PLC

The prize is project managed by Agile in association with The National Trust and with promotional support from; BBC Countryfile Live, The Outdoor Guide, The Wainwright Society and many others.