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Media Economics : Understanding Markets, Industries and Concepts

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This text examines the United States activities of the mass media and their economic impact on culture and society.

Each chapter analyses major industries in the field of media economics, and provides written learning objectives and review questions.

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Product Details
Iowa State University Press
0813821282 / 9780813821283
Paperback / softback
01/05/1996
United States
256 pages, 25 illustrations, tables, figures, graphs, glosssary, bibliography
152 x 229 mm
Professional & Vocational/Postgraduate, Research & Scholarly/Undergraduate Learn More