Typography : n. the arrangement, style and appearance of type and typefaces

Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organisation.

Typefaces vary from clear and distinguishable letterforms that are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. "Basics Design: Typography" aims to impart a comprehensive understanding of typography, to explore its history, theory and practice.

Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.