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Image for It's not how good your are, it's how good you want to be

It's not how good your are, it's how good you want to be

By: Arden, Paul

0714843377 / 9780714843377
Paperback
158.1
30/05/2003
468 in stock Need More ?
England
18 cm 128 p. : ill. (some col.)
general  Learn More

"It's Not How Good You Are, It's How Good You Want to Be" is a handbook of how to succeed in the world - a pocket "bible" for the talented and timid to help make the unthinkable and the impossible possible.

Advertising guru Paul Arden offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all endeavours that can be applied to aspects of modern life.

This book provides an insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads.

BIC:

KJSA Advertising, VSC Advice on careers & achieving success

Our price£5.18
RRP £6.95
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