Sellers of dreams : fifty years of the advertising of beauty products 1920-1970

From the latter part of the 19th century there was a fever of experiment resulting in the development of what were to become brand-named beauty products.

Some manufacturers were generally interested in producing 'healthy' products that could beautify without harming; others were chancers climbing on the band wagon. Most beauty product manufacturers started with one or two specialised products - for the hair or nails or skin - but eventually all involved in the beauty industry seemed to be selling everything - from lipsticks to false eye lashes; minnows in the industry were swallowed up by whales. Advertising for beauty products moved with social trends - from flapper girl to Carnaby Street Twiggy lookalikes.

Gullible consumers were offered solutions to achieving their dreams - to look forever young, to attract attention, to land Mr. or Mrs. Right. Sellers of Dreams charts the advertiser's skills in promising dreams would come true.