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Marketing planning (4th ed)

Part of the CIM practice & revision kit. Professional diploma ; paper 6 series
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For the Chartered Institute of Marketing qualification, this kit contains exam standard questions and model answers.

It is useful for developing effective exam technique.

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Product Details
BPP Professional Education
0751727377 / 9780751727371
Paperback
01/09/2006
United Kingdom
English
xxii, 236 p. : ill.
30 cm
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Previous ed.: 2005.