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Image for The bad boys of Brexit  : tales of mischief, mayhem & guerrilla warfare in the EU Referendum campaign

The bad boys of Brexit : tales of mischief, mayhem & guerrilla warfare in the EU Referendum campaign

By: Banks, Arron

1785901826 / 9781785901829
Hardback
328.241090512
31/10/2016
3 in stock Need More ?
England
23 cm xxvii, 338 pages, 8 unnumbered pages of plates : illustrations (colour)
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Arron Banks enjoyed a life of happy anonymity flogging car insurance in Bristol until he dipped his toes into the shark-infested waters of politics - and decided to plunge right in.

Charging into battle for Brexit, he couldn't believe how Westminster types behaved, and resolved to fight for the country's future his own way.From a David Brent-style office on an industrial estate in the south-west, Banks masterminded an extraordinary social media campaign against the tyrannies of Brussels that became a mass movement for Brexit.

He tore up the political rule book, sinking GBP8 million of his personal fortune into a madcap campaign targeting ordinary voters up and down the country.His anti-establishment crusade upset everyone from Victoria Beckham to NASA and left MPs open-mouthed.

When his rabble-rousing antics landed him in hot water, he simply redoubled his efforts to wind up the targets.

Lurching from comedy to crisis (often several times a day), he found himself in the glare of the media spotlight, fending off daily bollockings from Nigel Farage and po-faced MPs.From talking Brexit with Trump and trying not to embarrass the Queen, to courting communists and wasting a fortune on a pop concert that descended into farce, this is his honest, uncensored and highly entertaining diary of the campaign that changed the course of history.

BIC:

1DBK United Kingdom, Great Britain, 1QFE EU (European Union), BM Memoirs, JPHF Elections & referenda, JPSN2 EU & European institutions, JPVL Political campaigning & advertising

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