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Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising

Banks, Ivana Busljeta(Edited by)De Pelsmacker, Patrick(Edited by)Okazaki, Shintaro(Edited by)
Part of the European Advertising Academy series
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Advances in Advertising Research are published by the European Advertising Academy (EAA).

This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013.

The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go...

Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.

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Product Details
Springer Gabler
3658081317 / 9783658081317
330 pages, 33 Illustrations, black and white; XI, 330 p. 33 illus.
148 x 210 mm