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Image for Services marketing : text and cases

Services marketing : text and cases (3rd ed.)

Baron, Steve, Harris, Kim, Hilton, Toni

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Marketing is crucial in any industry: for service based organisations it's absolutely critical.

This textbook looks at the issues, models and theories behind services marketing.

It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

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Product Details

Publisher/Imprint Red Globe Press

ISBN/Ean0230520936 / 9780230520936

FormatPaperback / softback

Dewey658.8

Published30/12/2008

Country of PubUnited Kingdom

Book LanguageEnglish

Pagesxvii, 358 p. : ill.

Dimensions25 cm

ReadershipProfessional & Vocational/Postgraduate, Research & Scholarly/Undergraduate Learn More

NotesPrevious ed.: published as by Steve Baron and Kim Harris. Basingstoke: Palgrave, 2003.

BIC KJS Sales & marketing