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Digital luxury : transforming brands & consumer experiences

By: Batat, Wided

1526458942 / 9781526458940
Paperback
658.8
27/05/2019
1 in stock Need More ?
25 cm xvi, 258 pages : illustrations (black and white)
Professional & Vocational  Learn More Tertiary Education (US: College)

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital.

This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.

BIC:

KJS Sales & marketing, KNPR Retail sector

Our price£22.49
RRP £29.99
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