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Media research techniques (2nd ed)

By: Berger, Arthur Asa

0761915370 / 9780761915379
Paperback
302.2'3'072
15/06/1998
Stock expected by 15/04/2020
23 cm viii, 173p. : ill.
postgraduate  Learn More research & professional undergraduate
Previous ed.: 1991.

Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects.

In so doing, students learn various ways of conducting communication research both in theory and practice.

In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

BIC:

JFD Media studies, JHBC Social research & statistics

Our price£56.10
RRP £68.00
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