Bottled for business : the less gassy guide to entrepreneurship

This book will get to the heart of why & how Cobra has developed into one of the world's best-loved brands.

The story will be infused with the passion, belief, energy and vision of Cobra and recounts how Cobra got to where it is today.

It will examine Cobra's burgeoning portfolio of products and unearth the ups & downs of bringing these world-class products to market.

The book embodies the personality and energy of Cobra's founder, Karan Bilimoria, as well as other essential players in the Cobra story.

As well as giving insight into exactly what makes Cobra tick, the book should serve as inspiration to budding entrepreneurs everywhere.