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Sport management

By: Bill, Karen(Edited by)

Part of the Active Learning in Sport Series series
1844452638 / 9781844452637
Stock expected by 26/04/2021
United Kingdom
25 cm 208 p. : ill.
Tertiary Education (US: College)  Learn More

This is a core text for all those on Sport Management and Sports Studies courses.

It examines both traditional business elements and the new functional areas of management in sport.

Key chapters on marketing, finance, entrepreneurship, and event management are included, and the book as a whole provides a critical understanding of the complex and dynamic relationship between sport, business and management.

The reader is supported through accessible theoretical explanation, real-life examples and case studies, learning activities and guidance on further study.


KJ Business & management, WS Sports & outdoor recreation

Our price£23.99
RRP £29.99
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