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Advertising to children : new directions, new media

Blades, M.(Edited by)Blumberg, F.(Edited by)Gunter, B.(Edited by)Oates, C.(Edited by)
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This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children.

Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

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Product Details
Palgrave Macmillan
0230252028 / 9780230252028
Hardback
29/08/2014
United Kingdom
English
256 pages : illustrations (black and white)
23 cm
Professional & Vocational Learn More