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Essentials of marketing (Seventh edition.)

By: Blythe, Jim Martin, Jane

1292244135 / 9781292244136
eBook (Adobe Pdf)
345 pages
Copy: 10%; print: 10%

This seventh edition provides an accessible, lively, and engaging introduction to marketing.

Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.


KJS Sales & marketing

Licence From £238.44
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