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Essentials of Marketing (Seventh edition.)

Blythe, Jim, Martin, Jane

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This seventh edition provides an accessible, lively, and engaging introduction to marketing.

Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.

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Product Details

Publisher/Imprint Pearson Education

ISBN/Ean1292298804 / 9781292298801

FormateBook (EPUB)

Dewey658.8

Published04/04/2019

Country of PubEngland

Book LanguageEnglish

Pages384 pages

Copy LimitsCopy: 10%; print: 10%

BIC KJS Sales & marketing