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Management: an introduction (Seventh edition.)

By: Boddy, David

1292088621 / 9781292088624
eBook (Adobe Pdf)
692 pages
Copy: 10%; print: 10%
Previous edition: 2014 Description based on print version record.

This is an accessible and academically rigorous guide to the themes and functions of management.

It contains in depth case studies that examine key management issues in a broad range of organisations, from Apple and Virgin to the British Heart Foundation and Management in Practice features full of insights into contemporary management activities.

Entrepreneurship, sustainability, governance and internationalization are integrated throughout, giving clear guidance on how students can further their understanding of these key topics.


KJM Management & management techniques

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