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Image for Hospitality marketing management

Hospitality marketing management (Sixth edition)

Bojanic, David C. (University of Massachusetts-Amherst, Amherst, Massachusetts), Reid, Robert D. (James Madison University)
See all formats and editions

Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism.

The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.

Read More
Title Unavailable: Out of Print
Product Details
John Wiley & Sons Inc
1118988957 / 9781118988954
Paperback / softback
647.0688
30/12/2016
United States
English
418 pages : illustrations (colour)
Tertiary Education (US: College) Learn More
Previous edition: 2010.
KJMV7 Sales & marketing management, KNSH Hospitality industry
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