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Principles of marketing (3rd ed)

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This edition has been written to present the context and process of marketing and the marketing mix as seen from a European perspective.

Particular attention is paid to segmentation, positioning, customer satisfaction and social responsibility.

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The title has been replaced.To check if this specific edition is still available please contact Customer Care +44(0)1482 384660 or schools.services@brownsbfs.co.uk, otherwise please click 9780582833401 to take you to the new version.

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Product Details
0582820715 / 9780582820715
Paperback
19/12/2002
England
English
xxiv, 1136 p. : col. ill.
27 cm
postgraduate /research & professional /undergraduate Learn More
Previous ed.: Harlow: Prentice Hall, 2000.