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Image for Contemporary strategic marketing

Contemporary strategic marketing (2nd ed)

Baines, Paul, Brennan, Ross, Garneau, Paul

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An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies.

The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/brennan/

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Product Details

Publisher/Imprint Red Globe Press

ISBN/Ean0230507204 / 9780230507203

FormatPaperback / softback

Dewey658.8101

Published12/10/2007

Country of PubUnited Kingdom

Book LanguageEnglish

Pagesxxiv, 462 p. : ill.

Dimensions25 cm

ReadershipUndergraduate Learn More

NotesPrevious ed.: 2003.

BIC KJS Sales & marketing