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Marketing: an introduction (Fourth edition.)

By: Armstrong, Gary Brennan, Ross Harker, Michael Kotler, Philip T.

1292200677 / 9781292200675
eBook (Adobe Pdf)
632 pages
Copy: 10%; print: 10%

This volume introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts.

It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from Europe, the Middle East and Asia.


KJS Sales & marketing

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