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Image for Marketing: an introduction

Marketing: an introduction (European adaptation edition.)

Armstrong, Gary, Brennan, Ross, Harker, Michael, Kotler, Philip T.
See all formats and editions

The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies.

The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

Read More
Title Unavailable: Withdrawn
Product Details
Pearson Education
1292017546 / 9781292017549
eBook
658.8
05/08/2015
England
English
612 pages
"Authorised adaptation from the United Stated edition, entitled Marketing: An Introduction, 12th Edition, ISBN 0133451275 by Armstrong, Gary; Kotler, Philip"--Title page verso Previous edition: 2012 Derived record based on unviewed print version record.
KJMV7 Sales & marketing management, KJS Sales & marketing
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