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Image for Handbuch Dienstleistungsmarketing: Planung - Umsetzung - Kontrolle
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Handbuch Dienstleistungsmarketing: Planung - Umsetzung - Kontrolle (2., vollst. uberarb. Aufl. 2019 edition.)

Bruhn, Manfred, Hadwich, Karsten, Meffert, Heribert
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Das Handbuch präsentiert den State of the Art der theoretischen, konzeptionellen, strategischen und operativen Aspekte des Dienstleistungsmarketing.

Der Mehrwert des Handbuchs - insbesondere im Vergleich zu ähnlich strukturierten Lehrbüchern - besteht in einer sowohl tief als auch breit angelegten Aufarbeitung aller wichtigen Teilbereiche des Dienstleistungsmarketing.

Ergänzt werden die Inhalte durch einen Serviceteil, der den Lesern wertvolle Hinweise auf weitere Informationsquellen rund um das Thema Dienstleistungsmarketing gibt.

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Product Details
Springer
3658172339 / 9783658172336
eBook (Adobe Pdf, EPUB)
01/04/2019
German
1033 pages
Copy: 10%; print: 10%
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