Smarter legal marketing : practical strategies for the busy lawyer

This practical book shares insights, smart strategies and tips to help you to market yourself and maximise your chances of career success. The book covers:- what marketing actually is - why you must put yourself in your clients' shoes- the importance of having a personal brand- how to make networking work for you- blocks lawyers have about marketing and how to overcome them- how to fit marketing into your hectic schedule- how LinkedIn can help you to create visibility online and build your reputation- how content marketing fits with your overall marketing strategy and plan. Written by an experienced mentor and coach with in-depth knowledge and experience of the legal profession, this book is an essential read for fast changing times with more competition.