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Smarter legal marketing : practical strategies for the busy lawyer

By: Brushfield, Rachel

1784461229 / 9781784461225
Paperback
340.0688
30/09/2018
Usually dispatched within 4 weeks
England
24 cm 256 pages
Professional & Vocational  Learn More

This practical book shares insights, smart strategies and tips to help you to market yourself and maximise your chances of career success. The book covers:- what marketing actually is - why you must put yourself in your clients' shoes- the importance of having a personal brand- how to make networking work for you- blocks lawyers have about marketing and how to overcome them- how to fit marketing into your hectic schedule- how LinkedIn can help you to create visibility online and build your reputation- how content marketing fits with your overall marketing strategy and plan. Written by an experienced mentor and coach with in-depth knowledge and experience of the legal profession, this book is an essential read for fast changing times with more competition.

BIC:

LAS Legal skills & practice, LAT Legal profession: general

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