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Swarm at marketing

By: Brymer, C.

0230203361 / 9780230203365
Usually dispatched within 2 weeks
United Kingdom
24 cm 256 p.
Professional & Vocational  Learn More Postgraduate, Research & Scholarly

The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena.

In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.


KJ Business & management

Our price£38.00