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The Nature of Marketing : Marketing to the Swarm as well as the Herd

By: Brymer, C.

1349301175 / 9781349301171
Paperback
14/11/2008
Usually dispatched within 4 weeks
155 x 235 mm, 319 grams

The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena.

In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.

BIC:

KJS Sales & marketing

Our price£24.99
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