Social media is an increasingly important part of academic life that can be a fantastic medium for promoting your work, networking with colleagues and for demonstrating impact.
However, alongside the opportunities it also poses challenging questions about how to engage online, and how to represent yourself professionally.
Inside you'll find practical guidance on how to use social media effectively for academic purposes, from publicising your work and building networks to engaging the public with your research. The guide has been updated throughout to reflect changes in social media and digital thinking since the last edition, including:New chapter on ethics and the `dark side' of social media - from Trump to harassmentForms of communication on social media - live blogging, Facebook groups and hashtagsOpportunities for multimedia engagementHow to audit your online footprint, or take a social sabbaticalPlus new case studies and activity features. Visit Mark's blog for more insights and discussion on social media academic practice.