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Digital marketing (Seventh edition)

By: Chaffey, Dave Ellis-Chadwick, Fiona

1292241578 / 9781292241579
Paperback
28/01/2019
13 in stock Need More ?
United Kingdom
27 cm xxx, 545 pages : illustrations (black and white, and colour)
Professional & Vocational  Learn More
Previous edition: 2016.

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.

Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companiessuch as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world.

To support this, new 'Essential Digital Skills' boxes give students guidance on how to develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing strategy, plus successfactors for key digital marketing techniques including search marketing, conversion optimisation anddigital communications using social media including Twitter and Facebook.

BIC:

KJS Sales & marketing

Our price£50.14
RRP £58.99
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