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Advertising

Part of the Behind media series
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Each book in this series considers a popular medium and explores how an example of that medium is made, from concept through to finished product.

Topics range from producing a TV sitcom, a jeans campaign, a morning radio show and an action movie, to building a website, recording a CD, publishing a daily newspaper and staging a musical spectacular.

The books give an insight into finance, the key people, procedures and processes, how the product is manufactured and the public's role in its success.

This book contains: fact boxes of key figures; profiles boxes; technical tips and "on the job" panels; and technology boxes, explaining how effects are created.

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Title Unavailable: Out of Print
Product Details
Raintree Publishers
0431114552 / 9780431114552
Paperback
659.1
30/07/2002
United Kingdom
English
48 p. : col. ill.
27 cm
secondary Learn More
Reprint. Originally published: 2001.