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Image for Applied business, A2 : endorsed by AQA

Applied business, A2 : endorsed by AQA

Buchanan, Neil, Chapman, Tim, McGuire, Gordon, Merrills, Stuart, Surridge, Malcolm

Part of the Collins Applied Business series

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This full-color textbook provides complete coverage of the AQA Applied Business A2 award.

It includes: Introduction; Unit 8: Business Planning; Unit 9: Marketing Strategy; Unit 10: Promotional Activities; Unit 11: The Marketing Environment; Unit 12: Managing People; Unit 13: Managing Information; Unit 14: Managing Change; Unit 15: Financial Accounting for Managers; and Unit 16: Managing Resources Index.

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Product Details

Publisher/Imprint Collins Educational

ISBN/Ean0007201427 / 9780007201426

FormatPaperback / softback

Dewey650

Published20/06/2006

Country of PubUnited Kingdom

Book LanguageEnglish

Pages448 p. : col. ill.

Dimensions27 cm

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Buyers NotesThis full-colour textbook provides complete coverage of the AQA Applied Business A2 award. / Completely matched to the new AQA specifications -- ensuring all A2 content is covered / Comprehensive and flexible contents -- covers all essential topics / Full colour throughout so that students will find the text more engaging and accessible, and therefore retain information with ease / Written by an expert author team who also wrote our best-selling Applied Business AS for AQA text, therefore consistency is ensured / Offers a comprehensive package with additional teacher support and a dedicated we

BIC This full-colour textbook provides complete coverage of the AQA Applied Business A2 award. / Completely matched to the new AQA specifications -- ensuring all A2 content is covered / Comprehensive and flexible contents -- covers all essential topics / Full colour throughout so that students will find the text more engaging and accessible, and therefore retain information with ease / Written by an expert author team who also wrote our best-selling Applied Business AS for AQA text, therefore consistency is ensured / Offers a comprehensive package with additional teacher support and a dedicated we 4KL Designed / suitable for A & AS Level, KJ Business & management