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Applied business, A2 : endorsed by AQA

By: Buchanan, Neil Chapman, Tim McGuire, Gordon Merrills, Stuart Surridge, Malcolm

Part of the Collins Applied Business series
0007201427 / 9780007201426
Usually dispatched within 2 weeks
27 cm 448 p. : col. ill.
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This full-colour textbook provides complete coverage of the AQA Applied Business A2 award. / Completely matched to the new AQA specifications -- ensuring all A2 content is covered / Comprehensive and flexible contents -- covers all essential topics / Full colour throughout so that students will find the text more engaging and accessible, and therefore retain information with ease / Written by an expert author team who also wrote our best-selling Applied Business AS for AQA text, therefore consistency is ensured / Offers a comprehensive package with additional teacher support and a dedicated we

This full-color textbook provides complete coverage of the AQA Applied Business A2 award.

It includes: Introduction; Unit 8: Business Planning; Unit 9: Marketing Strategy; Unit 10: Promotional Activities; Unit 11: The Marketing Environment; Unit 12: Managing People; Unit 13: Managing Information; Unit 14: Managing Change; Unit 15: Financial Accounting for Managers; and Unit 16: Managing Resources Index.


4KL Designed / suitable for A & AS Level, KJB Business studies: general

Our price£25.75
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