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Influence : the psychology of persuasion (Rev. ed)

By: Cialdini, Robert B., PhD

Part of the Collins Business Essentials series
006124189X / 9780061241895
Paperback
153.8'52
01/02/2007
286 in stock Need More ?
21 cm xiv, 320 p. : ill.
general  Learn More
Previous ed.: New York: Morrow, 1984.

"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings.

Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.

His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.

Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.

BIC:

VSP Popular psychology

Our price£9.79
RRP £13.99
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