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The Soul of Anime : Collaborative Creativity and Japan's Media Success Story

Part of the Experimental Futures series
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In The Soul of Anime, Ian Condry explores the emergence of anime, Japanese animated film and television, as a global cultural phenomenon.

Drawing on ethnographic research, including interviews with artists at some of Tokyo's leading animation studios-such as Madhouse, Gonzo, Aniplex, and Studio Ghibli-Condry discusses how anime's fictional characters and worlds become platforms for collaborative creativity.

He argues that the global success of Japanese animation has grown out of a collective social energy that operates across industries-including those that produce film, television, manga (comic books), and toys and other licensed merchandise-and connects fans to the creators of anime.

For Condry, this collective social energy is the soul of anime.

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£92.00
Product Details
Duke University Press
0822353806 / 9780822353805
Hardback
11/02/2013
United States
256 pages, 32 illustrations
503 grams
Professional & Vocational Learn More