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The global environment of business : new paradigms for international management

By: Conklin, David W.

1412950287 / 9781412950282
Stock expected 11/04/2020
26 cm 336 p.
Tertiary Education (US: College)  Learn More

The Global Environment of Business provides students with a truly international perspective that integrates both market (industry structure) and nonmarket (i.e. political forces) analysis concisely, in a way not found in other texts. The following key issues are emphasized:Industry Structure: Management must strategize to deal with the bargaining strength of customers, suppliers, and competitiors on a country by country basis.

Low cost labour and outsourcing are changing the nature of the firm dramatically.

Macroeconomic Forces: Management must formulate country strategies in light of each country's income levels and growth rates, foreign exchange rates, inflation rates, interest rates, and unemployment rates. Political Forces: Regulations, financial incentives, tax regimes, investment restrictions, and trade agreements differ widely from country to country. Societal Forces: Ethics, labour, and environmental practices differ from country to country.

In addition, specific consumer preferences and demographic trends must play a role in national strategies. Technological Forces: Strategies must correspond to each country's technological infrastructure and the pace and direction of technological change.


KJC Business strategy, KJK International business

Our price£80.03
RRP £97.00
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