Messages, signs, and meanings : a basic textbook in semiotics and communication
Part of the Studies in linguistic and cultural anthropology ; v. 1 series
This text is designed to provide a basic introduction to semiotics and communication theory, with plenty of examples from and applications to popular culture.
It aims to make accessible the technical and often abstruse subject matter of sign theory in practical ways, with illustrations in such areas as myth, storytelling, television, advertising, clothing, and architecture.
Without overwhelming, this introduction allows students and interested general readers to get a comprehensive look at what semiotics and communication theory are all about.