The Eddie Stobart story

The world's greatest haulier -- a rags-to-riches tale of British entrepreneurialsim. If you've never seen an Eddie Stobart truck, you've never driven down a British motorway. This is the extraordinary story of a multi-million pound business that spawned a middle-class motorway game.

Of dynastic struggles that ended in a merchandising shop opposite Carlisle cathedral. A quintessentially British tale -- written by the inimitable bestselling writer Hunter Davies, and with the full promotional support of Eddie Stobart himself.