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Image for Brand avatar : translating virtual world branding into real world success

Brand avatar : translating virtual world branding into real world success

De Mesa, Alycia
See all formats and editions

Virtual worlds such as Second Life, have millions of users worldwide.

Virtual world "residents" wield huge purchasing power, and use real money in the online economies.

Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

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Product Details
Palgrave Macmillan
0230201792 / 9780230201798
Hardback
658.827
27/02/2009
United Kingdom
English
x, 187 p. : ill.
24 cm
Professional & Vocational Learn More
Includes index.
KJE E-commerce: business aspects, KJK International business, KJS Sales & marketing, KNT Media, information & communication industries
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