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Image for Tourism and Hospitality Marketing

Tourism and Hospitality Marketing

Dickman, Sharron
See all formats and editions

Examines contemporary marketing theory and practice in the travel industry.

This book reflects the challenges of marketing Australian tourism products and is aimed at all students studying for careers in tourism and hospitality.

Read More
Title Unavailable: Out of Print
Product Details
OUP Australia and New Zealand
0195507657 / 9780195507652
Paperback / softback
338.4791
07/10/1999
Australia
438 pages
Tertiary Education (US: College) Learn More
KJS Sales & marketing, KNSG Tourism industry, KNSH Hospitality industry
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