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Image for The dynamics of mass communication : media in the digital age

The dynamics of mass communication : media in the digital age - WITH Media World DVD and PowerWeb (9th ed.)

Dominick, Joseph R.
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Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike.

This new edition embraces the digital age with a free Student DVD that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication - from the emerging role of cell phones and iPods in the mass media mix to the growing impact of blogs on the practice of journalism.

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Product Details
McGraw Hill Higher Education
007110318X / 9780071103183
Mixed media product
302.23
01/05/2006
United States
English
various pagings : ill. (chiefly col.)
28 cm
academic/professional/technical Learn More
Previous ed.: 2005.
JFD Media studies
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