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Event planning and management: principles, planning and practice (Second edition.)

By: Bassett, David Dowson, Ruth

0749483326 / 9780749483326
eBook (Adobe Pdf)
03/11/2018
Available
England
368 pages
Copy: 10%; print: 10%
Previously issued in print: 2015 Description based on CIP data; resource not viewed.

The events industry is an exciting, innovative, diverse, and highly challenging environment in which to work.

This volume offers a structured, practical approach to events, from the initial planning, to final evaluating stages.

It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event.

BIC:

KJSP Public relations, KNSJ Events management industries

Licence From £400.00
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