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A dictionary of marketing (New ed.)

Doyle, Charles

Part of the Oxford paperback reference series

See all formats and editions

This is an accessible A-Z guide to all areas of marketing.

Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing.

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Product Details

Publisher/Imprint Oxford University Press

ISBN/Ean0191059609 / 9780191059605

FormateBook (EPUB)

Dewey658.8003

Published28/04/2016

Country of PubEngland

Book LanguageEnglish

Pages464 pages

Copy LimitsCopy: 10%; print: 10%

NotesPrevious ed: published as Collins dictionary of marketing. Glasgow: Collins, 2005 Description based on print version record.

BIC GB Encyclopaedias & reference works, KJSA Advertising, KJSM Market research, KJSP Public relations