How can management be developed to create the greatest wealth for society as a whole?
This is the question Peter Drucker sets out to answer in Innovation and Entrepreneurship.
A brilliant, mould-breaking attack on management orthodoxy it is one of Druckerâ€™s most important books, offering an excellent overview of some of his main ideas.
He argues that what defines an entrepreneur is their attitude to change: â€˜the entrepreneur always searches for change, responds to it and exploits it as an opportunityâ€™.
To exploit change, according to Drucker, is to innovate.
Stressing the importance of low-tech entrepreneurship, the challenge of balancing technological possibilities with limited resources, and the organisation as a learning organism, he concludes with a vision of an entrepreneurial society where individuals increasingly take responsibility for their own learning and careers. With a new foreword by Joseph Maciariello
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