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Business management for the equine industry

By: Eastwood, Sharon Jensen, Anne-Lise Riis Jordon, Anna

140512606X / 9781405126069
Paperback
24/10/2005
Usually dispatched within 4 weeks
United Kingdom
25 cm x, 158 p.
postgraduate  Learn More research & professional undergraduate

This book bridges the gap between modern business theory and equine business practice.

After providing overviews of the equestrian industry and the livery sector as a detailed example, Part I (Assessing a Business) sets out how to access the business environment, externally, competitively and with regard to its internal resources.

Part 2 (Management) goes on to deal with resource management, and how to go about strategic planning and marketing, concluding with an overall Business Plan.

Part 3 sets out a series of case histories to illustrate the principles as discussed in Part 1 and 2.

BIC:

KJ Business & management, MZDH Equine veterinary medicine

Our price£44.78
RRP £49.75
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