This book bridges the gap between modern business theory and equine business practice.
After providing overviews of the equestrian industry and the livery sector as a detailed example, Part I (Assessing a Business) sets out how to access the business environment, externally, competitively and with regard to its internal resources.
Part 2 (Management) goes on to deal with resource management, and how to go about strategic planning and marketing, concluding with an overall Business Plan.
Part 3 sets out a series of case histories to illustrate the principles as discussed in Part 1 and 2.
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