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Image for Nation-branding in practice  : the politics of promoting sports, cities and universities in Kazakhstan and Qatar

Nation-branding in practice : the politics of promoting sports, cities and universities in Kazakhstan and Qatar

By: Eggeling, Kristin Anabel

Part of the Interventions series
0367420732 / 9780367420734
Laminated
352.748095363
26/05/2020
Usually dispatched within 4 weeks
England
24 cm 248 pages : illustrations (black and white)
Postgraduate, Research & Scholarly  Learn More Undergraduate

This book investigates the political implications of country promotion through practices of 'nation-branding' by drawing on contemporary examples from the sports, urban development and higher education sector in Kazakhstan and Qatar.

Nation-branding has emerged as a central practice of international politics, where it is commonly understood as a vain, superficial selling technique with little political salience.

Drawing on shared insights from practice theory and constructivist notions of nationalism, identity and power, this book challenges this reading and instead argues that nation-branding is neither neutral nor primarily economically motivated, but inherently politicised and tied to the legitimation of current political regimes.

The starting point for the analysis is a range of everyday practices and sites long ignored by international relations scholars.

In particular, the book traces how the political leadership in Kazakhstan and Qatar have used participation in the international sports circuit, spectacular urban development, and the construction of 'world-class' universities to first produce and then stabilize new ideas about their state.

Providing a new analytical perspective on nation-branding, this book will be of interest to students and scholars of Middle Eastern and Central Asian studies, International Relations, and Cultural and Political Geography.

BIC:

JP Politics & government, JPH Political structure & processes, JPVL Political campaigning & advertising, KNSG Tourism industry

Our price£96.00
RRP £120.00
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