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Image for Markenwert und Markenidentitat komplexer Handelsleistungen: Konzeption und Analyse am Beispiel der Betriebsformenmarke Warenhaus
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Markenwert und Markenidentitat komplexer Handelsleistungen: Konzeption und Analyse am Beispiel der Betriebsformenmarke Warenhaus (2006 edition.)

Arnold, Brit, Enke, Prof. Dr. Margit(Foreword by)
Part of the Integratives Marketing - Wissenstransfer zwischen Theorie und series
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Basierend auf verhaltenswissenschaftlichen Theorien, Markentheorien, sachlogischen Uberlegungen und qualitativen Vorstudien entwickelt und uberpruft Brit Arnold am Beispiel der Betriebsform Warenhaus ein Hypothesensystem zur Analyse des Markenwertes und der Markenidentitat als Voraussetzungen fur den Differenzierungserfolg von Betriebsformenmarken.

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Product Details
Deutscher Universitatsverlag
3835092294 / 9783835092297
eBook (Adobe Pdf)
05/11/2007
German
222 pages
Copy: 10%; print: 10%
KJ Business & management, KJM Management & management techniques, KJS Sales & marketing
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