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Brains versus capital : entrepreneurship for everyone - lean, smart, simple

By: Faltin, Gunter (Stiftung Enterpreneurship, Germany)

9813235837 / 9789813235830
13 in stock Need More ?
22 cm 250 pages
Professional & Vocational  Learn More Tertiary Education (US: College)

Entrepreneurship is not a calling only for the selected few.

Creative work and economic self-realization are goals that anyone can pursue.

Learn how to create your own 'idea-masterpiece' as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone.

Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company.

This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups.

Gunter Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to 'The Tea Campaign' (Teekampagne), the largest mail-order tea company in Germany.

A growing number of companies uses Professor Faltin's principles successfully.

Featuring practical examples of successful companies, Gunter Faltin shows how anyone can refine an idea to create a new company.

By combining components that already exist, a small start-up founder could even challenge the big companies.


KJH Entrepreneurship

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