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How to measure digital marketing : metrics for assessing impact and designing success

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Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them.

Including real life case studies and experts viewpoints that help marketers navigate the digital world.

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Product Details
Palgrave Macmillan
1137340681 / 9781137340689
Hardback
658.872
16/12/2013
United Kingdom
English
256 pages
23 cm